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Case study
Brittany McConnell, REALTOR®
Parks Jones Realty agent specializing in military relocation, VA buyers, sellers and investors in Lawton and Fort Sill.
brittanymcconnellrealtor.com
By the numbers
What they got
Counted from the real build, plus results the business owner reported. Nothing projected.
- Website pages, each built to load fast for Google
- 32
- Back-office screens the team works in
- 19
- Back-office jobs AI helps with
- 8
- Area guides for home buyers
- 10school districts, 46 schools
Real screenshots
Take a look around
Nothing mocked up. Click any screen to see it full size, with a note on what it does.
Captured from the live site, October 2026
brittanymcconnellrealtor.com
- brittanymcconnellrealtor.com
Area Guide: an interactive map of school districts, attendance zones and schools, with an address check that tells a buyer which schools a home is zoned for. - brittanymcconnellrealtor.com
Listings are managed in the back office and can be imported from the brokerage's public results page. - brittanymcconnellrealtor.com
A four-step home valuation form that lands in the CRM as a scored lead with its source attached.
What we built
What we built for Brittany
A pre-rendered real estate site with listings, communities and an interactive area guide, and a back office with a CRM pipeline, AI Blog Writer, AI marketing planner and email campaigns.
Every form becomes a scored lead with its source
Contact, valuation, PCS and showing forms record the visitor's first and last touch (campaign, referring site, landing page, pages and listings viewed). Each lead is de-duplicated by email, scored 0-100 and given a reach-out task automatically.
A full CRM, not a contact form inbox
Contacts, leads, a customizable pipeline (flow and Kanban views with per-stage step checklists, stale flags and auto-started follow-up plans), tasks and an activity log, with role-based access for staff.
Area Guide for families moving to Fort Sill
An interactive map of the 10 Comanche County school districts and Lawton Public Schools attendance zones, plus utilities by town, city and county offices, health care, parks and Fort Sill gates. Type an address and it says which district and zoned schools the home has.
Marketing planner, blog writer and email campaigns with AI drafting
Brittany plans marketing by week, month or year and gets a written step-by-step plan; the blog editor and email campaign builder draft copy in her voice with AI and screen wording for Fair Housing and REALTOR® mark rules. Campaigns carry unsubscribe links and honor a suppression list.
Fast, search-friendly pages
All 32 public pages are built ahead of time as ready-to-read pages, with a sitemap and canonical links, so visitors and search engines get the content right away.
The website and the back office, one system
What customers see, and what the team signs in to every morning. Forms on the site land straight in the back office.
The website
What customers see
- Listings & communities
- Area guide with map
- Home valuation
- Blog with lead callouts
The back office
What the team runs on
- CRM pipeline & tasks
- AI Blog Writer
- Marketing planner
- Email campaigns
- Roles & users
Replace your stack
What this one system replaces
Each job below is something a business like this usually rents software for. Here it all lives in one system they own, with one login and no per-seat bills.
Instead of paying for
- Follow Up Boss
- Lofty
- BoldTrail (kvCORE)
- LionDesk
- Pipedrive
- Luxury Presence
- AgentFire
- Placester
- Mailchimp
- Constant Contact
- CoSchedule
- Trello
Real estate CRM
Lead capture with deduplication, 0-100 lead scoring, source attribution, contacts, activity timeline, tasks, CSV import of an existing client list
Instead of
- Follow Up Boss
- Lofty
- BoldTrail (kvCORE)
- LionDesk
Sales pipeline with editable stages, per-stage step checklists, stale-lead flags, Kanban and flow views, and automatic follow-up plans queued as dated tasks
Instead of
- Follow Up Boss
- Pipedrive
- Lofty
Agent website with listings, listing pages, home-valuation and buyer/seller lead forms, plus a one-click import of new listings from the brokerage results page
Instead of
- Luxury Presence
- AgentFire
- Placester
Email marketing
Branded campaigns to CRM audiences by contact/stage type, scheduling, open and click tracking, one-click unsubscribe and a suppression list
Instead of
- Mailchimp
- Constant Contact
Marketing calendar and planner
Pieces by channel and date range, idea library, tracked links, campaign results, and a printable step-by-step written plan
Instead of
- CoSchedule
- Trello
- Asana
Blog CMS with rich editor, charts, image uploads, scheduled publishing, search-result preview and a Fair Housing / REALTOR mark wording check
Instead of
- WordPress
- Squarespace
AI writing assistant for blog posts, social and email copy, and video scripts in the agent's voice
Instead of
- Jasper
- Copy.ai
- ChatGPT Plus
Live reviews widget on the site, pulled from her business profile
Instead of
- Paid review widgets
- EmbedSocial
Document storage on each lead and contact
Contracts, disclosures
Instead of
- Dropbox
- Google Drive
Products named are what businesses typically buy for each job (researched October 2026). We don't claim a dollar figure for anyone else's business: price out your own.
Price out your stackAI in this build
The old way, and the way it works now
4 AI jobs are live in this build today, and we've marked clearly what we'd add next.
Running in this build
What we'd add next
Write a blog article
Running todayThe old way
Brittany stares at a blank page or pastes prompts into a chat tool, then copies the text into WordPress and fixes formatting and wording by hand.
With Decrypted Tech
She picks a topic (or asks for topic ideas), the writer streams a draft or outline in her voice straight into the editor, she revises selected passages with AI, and the built-in Fair Housing check flags risky wording before she publishes.
Built and running in this project. AI drafts and reads; a person on the team approves.
Free software stack audit
See what you could stop paying for
Send us your website and we'll list the subscriptions one custom system could replace, plus the everyday jobs AI could take off your plate.
- Free, no strings
- Reviewed by a real person
At a glance
The build at a glance
- Industry
- Real estate
- Based in
- Lawton & Fort Sill, OK
- Built
- 2026
- Who it's for
- The owner and their team
A custom code base built for this business's specific needs, and it keeps evolving as the business grows.
Brittany McConnell, REALTOR®See it live
brittanymcconnellrealtor.com
The best proof is the real thing. Click around Brittany's site the way their customers do.
Want a back office like Brittany's?
We'll show you how it would fit your business in a 30-minute video call. We work with businesses anywhere in the U.S.
- Our whole team works in the U.S.
- Veteran-owned
- Your data is stored in U.S. data centers
- Custom code, built for your business