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Decrypted Tech

Services

One system, shaped to the way your business runs.

Most businesses rent a website from one company, a CRM from another and three more subscriptions to fill the gaps. We build the whole thing as one custom system, built for your specific needs and evolving with your business, connected to your tools, with AI that assists your team.

Start a project Not sure? Take the 60-second quiz
  • Veteran-owned
  • 100% U.S.-based team
  • Data stored in U.S. data centers
  • Custom code that grows with you
lupiconstruction.com
Lupi Construction homepage hero: 'We build Oklahoma from the ground up.' over a dark video background, with Request a Bid and See Our Work buttons and a row of company stats
Construction
bigrigreststop.com
Big Rig Rest Stop homepage: navy hero reading 'Secure truck parking in Lawton, OK. Open 24/7.' beside a photo of the fenced lot and its sign
Booking
frogsgunandpawn.com
Frog's Pawn homepage: green storefront hero with store-wide search, popular searches and Browse Inventory button
Retail

How every site is built

Built on React, the same foundation as Netflix, Airbnb and Facebook.

Every site we build runs on React, the framework Meta created and the most-used front-end framework among professional developers in the 2025 Stack Overflow survey. It's what lets a website work like real software: fast, secure and built to grow, instead of a page builder held together with plugins.

React also powers

  • Facebook
  • Instagram
  • WhatsApp Web
  • Netflix
  • Airbnb
  • Uber
  • Shopify
  • Discord
  • Microsoft

Names are trademarks of their owners, listed to show who builds with React. They aren't our clients.

  • React

    The framework Meta built to run Facebook. Pages load fast, feel like an app and work on every phone.

  • The cloud

    Runs on Google Cloud, with your data stored in U.S. data centers. It scales on its own, and every release is versioned so it can be rolled back in seconds. No servers to babysit.

  • AI

    Built into the software, drafting, reading, sorting and answering. A person on your team approves.

  • Crafty programmers

    A 100% U.S. team that builds the parts no subscription has, shaped to how your business already works.

Put together, one website does two jobs

  • Markets your business outwardlyPages built to rank on Google and AI search, lead forms, booking, an online store, reviews and a blog that turn visitors into customers.
  • Runs your business on the back endCRM, estimates, jobs, inventory, scheduling, invoices, HR and a client portal, in one login, replacing the separate software you rent today.

The days of paying for WordPress add-ons are over.

A typical WordPress site is a stack of premium plugins, each with its own yearly renewal, its own updates and its own way of breaking the site. Because we build your site as real software, those jobs are part of the code itself. There's nothing to renew, nothing to patch at 2 a.m., and nothing fighting with anything else.

  • Page builder plugin

    Pages designed and coded for you

  • Forms and lead capture plugin

    Forms that land in your CRM

  • SEO add-on plugin

    Search-ready pages and structured data

  • Speed and caching plugin

    Fast by design, served from a global network

  • Security and firewall plugin

    No plugins to hack; server-side security rules

  • Booking and calendars plugin

    Booking built into your back office

  • Memberships and logins plugin

    Secure sign-in and a client portal

  • Store extensions plugin

    Your store, inventory and orders, built in

Every build comes with all four

  • A website that sells

    Fast, findable pages built around the calls, bookings and orders you want.

  • The back office behind it

    Leads, jobs, inventory, scheduling and payments in one login your whole team shares.

  • AI that assists your team

    It drafts, reads, answers and follows up. A person on your team approves.

  • Evolves with you

    A custom code base built for your exact needs. As your business changes, we add to it. No per-seat fees, ever.

Construction

Construction & contractor platforms

A back office built the way general contractors work: AI-assisted plan takeoff, an estimator on your cost book, projects, crews and HR, and pay applications with lien waivers. One login, plus a website that brings in bids and hires.

Built for general contractors, design-build firms, concrete & site work, specialty trades.

AI built in

  • Ask the plans
  • AI plan reader & takeoffs
  • Estimate assistant
Explore construction Try the Halvorsen & Pike Builders demo
clearcreekdevelopments.com
Clear Creek Developments homepage hero: 'Built right. Built to last.' over a photo of a municipal fire station the company built
Clear Creek Developments homepage on a phone, with a sticky Call Now / Free Consultation bar at the bottom

Live client build · Construction

Design-build, general contracting and construction management across Oklahoma since 2013.

Back-office screens the team works in
9
Things tracked on every job: schedule, budget, RFIs and more
10
See what we built for Clear Creek Developments

What we built for each business, and what it replaced

Software features unique to each one, with the rented products each feature does the job of.

Live client build · Construction

Clear Creek Developments

Design-build, general contracting and construction management across Oklahoma since 2013.

6 tools built in

  • Marketing website

    Quote-request and bid-invitation forms

    Replaced

    • Wix
    • Squarespace
    • Jotform

  • Lead CRM

    Capture, status pipeline (new > contacted > quoted > won/lost), notes, instant email alert to the office, one-click convert of a won lead into a project

    Replaced

    • HubSpot CRM
    • Pipedrive
    • Buildertrend lead management

  • Bid invitation intake and tracking

    GCs/owners invite the company to bid; status tracked through to award

    Replaced

    • BuildingConnected Bid Board
    • ConstructConnect

  • Company directory of clients

    Subcontractors, vendors and design team, with COI expiry dates (GL/WC) and W-9 on-file tracking and expiration alerts

    Replaced

    • Procore Directory
    • myCOI
    • TrustLayer
See all 6 and the screenshots

E-commerce

E-commerce & catalog sites

Fast, search-friendly storefronts and catalogs where every product has its own indexable page, with inventory, orders, supplier feeds and your email flyer managed from one back office.

Built for retailers, pawn & resale shops, specialty stores, distributors.

AI built in

  • Identify & price from a photo or a few words
  • Product copy & SEO
  • Shopping assistant
Explore e-commerce Try the Turtleback Trading Post demo
frogsgunandpawn.com
Frog's Pawn homepage: green storefront hero with store-wide search, popular searches and Browse Inventory button
Frog's Pawn homepage on a phone with search, popular chips and a sticky Call / Message / Directions bar

Live client build · Retail & e-commerce

Family-run pawn shop and licensed firearms dealer: guns, jewelry and repair, pawn loans and mowers.

Guns pulled in from the supplier's catalog, automatically
7,000+
Less manual item entry since AI started filling listings
~70%
See what we built for Frog's Pawn & Gun

What we built for each business, and what it replaced

Software features unique to each one, with the rented products each feature does the job of.

Live client build · Retail & e-commerce

Frog's Pawn & Gun

Family-run pawn shop and licensed firearms dealer: guns, jewelry and repair, pawn loans and mowers.

7 tools built in

  • Online product catalog for in-store inventory

    Per-item pages with photos, category specs, search and filters, favorites, hold requests, with every item prerendered for search engines (browse-and-hold catalog; no online checkout

    Replaced

    • Shopify
    • Square Online

  • Inventory management

    Items with draft/available/on-hold/sold status, photo uploads, pricing rule (15-20% under new retail), per-category counts, plus a separate mower-dealer desk

    Replaced

    • Square for Retail
    • Lightspeed Retail

  • Distributor-fed firearms special-order catalog

    Catalog and stock synced from the distributor, public gun browsing, web pricing rules, staff quotes and order placement, order tracking, invoices and received serials for the bound book

    Replaced

    • AmmoReady
    • Gearfire

  • Appointment booking

    Customers book store visits from gun pages, slot limits and blocked days, staff calendar, confirmation and day-of reminder emails, self-serve reschedule/cancel link

    Replaced

    • Calendly
    • Square Appointments
    • Acuity Scheduling

AI running in it

  • identify
See all 7 and the screenshots

Marketing sites

Marketing sites with a real back office

For businesses that live on leads: a site designed around conversion, a CRM that scores and routes every inquiry, and a marketing workspace with an AI blog writer, planner and email campaigns.

Built for real estate agents, professional services, health & wellness, service brands.

AI built in

  • AI blog writer
  • AI marketing planner
  • SEO & ad copy
Explore marketing sites Try the Juniper Row Realty demo
brittanymcconnellrealtor.com
Brittany McConnell REALTOR homepage: navy hero reading 'Buying, selling, or PCSing to Fort Sill? Let's get you home.' with her portrait, three call-to-action buttons and a customer rating strip
Mobile view of the Brittany McConnell homepage with stacked buttons and a sticky Call / Home value bar at the bottom

Live client build · Real estate

Parks Jones Realty agent specializing in military relocation, VA buyers, sellers and investors in Lawton and Fort Sill.

Website pages, each built to load fast for Google
32
Back-office jobs AI helps with
8
See what we built for Brittany McConnell

What we built for each business, and what it replaced

Software features unique to each one, with the rented products each feature does the job of.

Live client build · Real estate

Brittany McConnell, REALTOR®

Parks Jones Realty agent specializing in military relocation, VA buyers, sellers and investors in Lawton and Fort Sill.

9 tools built in

  • Real estate CRM

    Lead capture with deduplication, 0-100 lead scoring, source attribution, contacts, activity timeline, tasks, CSV import of an existing client list

    Replaced

    • Follow Up Boss
    • Lofty
    • BoldTrail
    • LionDesk

  • Sales pipeline

    Editable stages, per-stage step checklists, stale-lead flags, Kanban and flow views, and automatic follow-up plans queued as dated tasks

    Replaced

    • Follow Up Boss
    • Pipedrive
    • Lofty

  • Agent website

    Listings, listing pages, home-valuation and buyer/seller lead forms, plus a one-click import of new listings from the brokerage results page

    Replaced

    • Luxury Presence
    • AgentFire
    • Placester

  • Email marketing

    Branded campaigns to CRM audiences by contact/stage type, scheduling, open and click tracking, one-click unsubscribe and a suppression list

    Replaced

    • Mailchimp
    • Constant Contact

AI running in it

  • blog-writer
  • planner
  • email-campaigns
See all 9 and the screenshots

60-second quiz

Not sure what you need?

Tap through four quick questions (your industry, your biggest headache, the tools you pay for, team size) and get a recommendation, what your current software costs you, and a demo to try.

  • Four taps
  • Instant recommendation

Booking & payments

Booking, subscriptions & payments

Online booking flows with secure online checkout and subscriptions, customer portals, and an office dashboard that shows who's on site, who's paid and who's overdue.

Built for parking & storage, rentals, appointment businesses, memberships.

AI built in

  • Plain-English reports
  • Natural-language booking
Explore booking & payments Try the Halfway Haven Truck, RV & Boat Storage demo
bigrigreststop.com
Big Rig Rest Stop homepage: navy hero reading 'Secure truck parking in Lawton, OK. Open 24/7.' beside a photo of the fenced lot and its sign
Big Rig Rest Stop homepage on a phone, with a sticky Call Now and Reserve bar at the bottom

Live client build · Booking & payments

Secure, gated 24/7 semi-truck parking with daily, weekly and monthly spaces, plus RV and boat storage.

Back-office screens the team works in
8
Tasks the system runs on its own, behind the scenes
31
See what we built for Big Rig Rest Stop

What we built for each business, and what it replaced

Software features unique to each one, with the rented products each feature does the job of.

Live client build · Booking & payments

Big Rig Rest Stop

Secure, gated 24/7 semi-truck parking with daily, weekly and monthly spaces, plus RV and boat storage.

5 tools built in

  • Online reservations and payments

    Truck parking plus monthly RV and boat storage: daily, weekly and monthly plans, online checkout, optional auto-extend on the saved card, and automatic customer account creation

    Replaced

    • Truck Parking Club
    • SpotHero for Operators
    • storEDGE

  • Fleet accounts, recurring billing and a customer self-service portal

    One monthly subscription covering several spaces, plus sign-in to see gate codes, extend a stay, stop renewal, manage billing, and view receipts

    Replaced

    • Chargebee
    • Recurly

  • Gate access code management

    A gate code is issued the moment payment clears and emailed to the driver, and staff manage codes from the back office

    Replaced

    • PTI Security Systems storLogix
    • OpenTech Alliance INSOMNIAC

  • Lot operations back office

    Dashboard with revenue, MRR and who is on the lot, a live occupancy map, phone and walk-in bookings (card or cash), charge the card on file, emailed payment links, refunds, customer records with lifetime value, automatic check-out when a stay ends, and staff email alerts

    Replaced

    • storEDGE
    • SiteLink
    • Square Point of Sale
See all 5 and the screenshots

AI assistants

AI assistants & document intelligence

Assistants grounded in your own documents: upload them, ask in plain English or by voice, and get answers that cite the exact page. Built into your software, working on your own records.

Built for any team that spends time looking things up: field techs, estimators, project managers, sales.

AI built in

  • Ask the plans
  • Technician assistant
  • AI receptionist
Explore AI assistants
askaudreyai.com
Ask Audrey AI homepage hero: 'It's your senior tech, in every truck' beside a mock chat answering a garage door opener question
Ask Audrey AI homepage on a 390px phone screen with stacked headline and full-width trial and demo buttons

Our own product

A subscription AI app for garage door companies: their technicians get answers from manufacturer manuals by voice or photo.

Free tools for technicians
12
Back-office screens the team works in
15
See what we built for Ask Audrey

What we built for each business, and what it replaced

Software features unique to each one, with the rented products each feature does the job of.

Our own product · Trades AI SaaS · our product

Ask Audrey

A subscription AI app for garage door companies: their technicians get answers from manufacturer manuals by voice or photo.

3 tools built in

  • Subscription billing

    Add-ons, billing portal and an affiliate program with payouts

    Replaced

    • Chargebee
    • Recurly
    • Rewardful

  • Owner back office

    Accounts, usage, per-plan profitability, payments, leads, meetings, bug reports and an audit log (15 admin screens

    Replaced

    • Baremetrics
    • HubSpot CRM

  • Marketing site

    12 free technician calculators, 20 blog posts and an FAQ, prerendered to static HTML for search engines

    Replaced

    • WordPress
    • Webflow

AI running in it

  • tech-assistant
See the build

Custom apps

Custom web apps & SaaS

Multi-user web applications and SaaS products: role-based access, workflows, integrations, billing and dashboards, taken from idea to launch and kept running.

Built for operators replacing spreadsheets, founders launching a product, teams outgrowing their tools.

AI built in

  • Lead scoring & follow-up drafts
  • Record summaries
Explore custom apps
askaudreyai.com
Ask Audrey AI homepage hero: 'It's your senior tech, in every truck' beside a mock chat answering a garage door opener question
Ask Audrey AI homepage on a 390px phone screen with stacked headline and full-width trial and demo buttons

Our own product

A subscription AI app for garage door companies: their technicians get answers from manufacturer manuals by voice or photo.

Free tools for technicians
12
Back-office screens the team works in
15
See what we built for Ask Audrey

What we built for each business, and what it replaced

Software features unique to each one, with the rented products each feature does the job of.

Our own product · Trades AI SaaS · our product

Ask Audrey

A subscription AI app for garage door companies: their technicians get answers from manufacturer manuals by voice or photo.

3 tools built in

  • Subscription billing

    Add-ons, billing portal and an affiliate program with payouts

    Replaced

    • Chargebee
    • Recurly
    • Rewardful

  • Owner back office

    Accounts, usage, per-plan profitability, payments, leads, meetings, bug reports and an audit log (15 admin screens

    Replaced

    • Baremetrics
    • HubSpot CRM

  • Marketing site

    12 free technician calculators, 20 blog posts and an FAQ, prerendered to static HTML for search engines

    Replaced

    • WordPress
    • Webflow

AI running in it

  • tech-assistant
See the build

How it works

Five steps, from anywhere in the U.S.

Video calls, a working preview link every week and approvals on your schedule. Whatever you pick above, the process is the same.

  1. Video discovery call

    Thirty minutes on how your business runs today: where leads come from, where work gets dropped, and which tools you pay for.

  2. The Clickable Blueprint

    A working preview of your own back office that you click through, with a fixed-price proposal, before we write a line of production code.

  3. Weekly preview links

    You click through the real thing on a private link every week and steer it as it grows. Approve on your schedule.

  4. Launch & switch over

    We move your content and customer lists, redirect old URLs so you keep your rankings, run alongside your old tools, and train your team.

  5. Run & grow

    Hosting, updates, support and a monthly change budget, so your system keeps up as the business changes.

Stack replacement calculator

What does your software really cost?

Add up the per-seat subscriptions you pay for today: the yearly total, three years of it, and what every new hire adds.

  • Prefilled with real list prices
  • Every number is editable

Not sure which one fits?

Most businesses need a little of several. Tell us how you work and we'll recommend a starting point, with a fixed price.

  • Our whole team works in the U.S.
  • Veteran-owned
  • Your data is stored in U.S. data centers
  • Custom code, built for your business
See how we work
Start a project Try a live demo