Field notes for busy owners

“Back office” sounds like software-company jargon. For a contractor it means one place where leads, estimates, jobs, change orders and invoices live, instead of five apps and a notebook.

Decrypted Tech started as a marketing agency. We kept running into the same wall: great marketing pointed at websites that couldn't do anything. So we changed what we build.

Most of what we build runs on Google's Firebase. Here's why: speed to launch, security rules we can reason about, costs that scale with you, and infrastructure you own.

Not every shop needs a full online store. Here's how to decide between selling online and showing what you have, and the middle ground most owners miss.